1st Day eMarketing Kit | Deadline June 30, 2019
1st Day School Supplies

eMarketing Kit

Deadline: June 30, 2019

1st Day School Supplies

eMarketing Kit

Deadline: June 30, 2019

Suggested Weekly Campaign

Scroll down to see all 12 weeks!

Below you will find our Suggested Campaign for quick and easy reference. Click the headings for each week to expand/collapse each section.

WEEK 1 Social Media Promotion

Social Media Promotion

Click the "Share on Facebook" button below to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!


WEEK 1 E-Marketing Promotion

E-Marketing Promotion

Use this as your weekly email promotion via email blast or e-newsletter, make sure it is hyperlinked back to your school's page on our site!


This Week's Marketing Spotlight

Traditional Marketing Overview

Watch this week's Marketing Spotlight as we show you all of the traditional marketing tools you will receive from 1st Day School Supplies! Our yard signs, flyers and banner will help you launch your program and are sure to let parents know something big is happening at the school!

WEEK 1 Checklist Items

Traditional Marketing
  • Send Home Flyers
    Early April
  • Hang Banner/Display Yard Signs
    As soon as the school store is turned on.
  • Add Message to School Marquee
    Throughout the campaign.
  • Promote at End of Year Events
    Throughout the campaign.
  • Direct Phone Message to Parents
    Throughout the campaign.
eMarketing
  • Share on Facebook
    See Suggested Social Media Campaign
  • Email Parents Weekly
    See Suggested Email Campaign
  • Include Ad in e-Newsletter
    Throughout the campaign.
  • Link to School Website and/or PTA/PTO Website
    Throughout the campaign.
  • Send Messages through Remind 101 and Constant Contact
    Throughout the campaign.

WEEK 2 Social Media Promotion

Social Media Promotion



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

WEEK 2 E-Marketing Promotion

E-Marketing Promotion

Use this as your weekly email promotion via email blast or e-newsletter, make sure it is hyperlinked back to your school's page on our site!


This Week's Marketing Spotlight

eMarketing Overview

This week, we cover this year's streamlined eMarketing Kit. Take a look at our shareable social media content, our downloadable images and banners, weekly video tips, and your checklist items for throughout the campaign. We're looking forward to a great marketing campaign with you and your school!

WEEK 2 Checklist Items

Traditional Marketing
  • Send Home Flyers
    Early April
  • Hang Banner/Display Yard Signs
    As soon as the school store is turned on.
  • Add Message to School Marquee
    Throughout the campaign.
  • Promote at End of Year Events
    Throughout the campaign.
  • Direct Phone Message to Parents
    Throughout the campaign.
eMarketing
  • Share on Facebook
    See Suggested Social Media Campaign
  • Email Parents Weekly
    See Suggested Email Campaign
  • Include Ad in e-Newsletter
    Throughout the campaign.
  • Link to School Website and/or PTA/PTO Website
    Throughout the campaign.
  • Send Messages through Remind 101 and Constant Contact
    Throughout the campaign.

WEEK 3 Social Media Promotion

Social Media Promotion



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

WEEK 3 E-Marketing Promotion

E-Marketing Promotion

Use this as your weekly email promotion via email blast or e-newsletter, make sure it is hyperlinked back to your school's page on our site!


This Week's Marketing Spotlight

How to Hyperlink

This week we want to focus in on hyperlinking your images from our e-Marketing Kit to your school's page on our site! This will make your parents shopping experience efficient and easy! If you need any help hyperlinking, call your Customer Experience Manager and they'll be happy to help you!

WEEK 3 Checklist Items

Traditional Marketing
  • Send Home Flyers
    Early April
  • Hang Banner/Display Yard Signs
    As soon as the school store is turned on.
  • Add Message to School Marquee
    Throughout the campaign.
  • Promote at End of Year Events
    Throughout the campaign.
  • Direct Phone Message to Parents
    Throughout the campaign.
eMarketing
  • Share on Facebook
    See Suggested Social Media Campaign
  • Email Parents Weekly
    See Suggested Email Campaign
  • Include Ad in e-Newsletter
    Throughout the campaign.
  • Link to School Website and/or PTA/PTO Website
    Throughout the campaign.
  • Send Messages through Remind 101 and Constant Contact
    Throughout the campaign.

WEEK 4 Social Media Promotion

Social Media Promotion



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

WEEK 4 E-Marketing Promotion

E-Marketing Promotion

Use this as your weekly email promotion via email blast or e-newsletter, make sure it is hyperlinked back to your school's page on our site!


This Week's Marketing Spotlight

Promoting on Social Media

In our week 4 marketing video we discuss different ways to promote 1st Day School Supplies on social media! If you have a great way to reach your parents, send it to your Customer Experience Manager so we can share it with all of our schools! If you need any help with your marketing tools, don't hesitate to call us! We're here to help!

WEEK 4 Checklist Items

Traditional Marketing
  • Send Home Flyers
    Early April
  • Hang Banner/Display Yard Signs
    As soon as the school store is turned on.
  • Add Message to School Marquee
    Throughout the campaign.
  • Promote at End of Year Events
    Throughout the campaign.
  • Direct Phone Message to Parents
    Throughout the campaign.
eMarketing
  • Share on Facebook
    See Suggested Social Media Campaign
  • Email Parents Weekly
    See Suggested Email Campaign
  • Include Ad in e-Newsletter
    Throughout the campaign.
  • Link to School Website and/or PTA/PTO Website
    Throughout the campaign.
  • Send Messages through Remind 101 and Constant Contact
    Throughout the campaign.

WEEK 5 Social Media Promotion

Auto-Playing Facebook Post w/ Video



Click the "Share on Facebook" button to share on your PTA/School Facebook newsfeed. We've even included a pre-scripted message you can copy and paste to accompany the video!

Pre-Scripted Message:
"I am so proud our school has partnered with 1st Day School Supplies! They do so much more than just sell school supplies, they are a family owned company with a soul! Now, you can get the exact supplies your teachers requested without the hassle of back to school shopping! Why not let the 1st Day Family take care of your family? ❤📚🖍📝📂🖇"


WEEK 5 E-Marketing Promotion

E-Marketing Promotion

Use this as your weekly email promotion via email blast or e-newsletter, make sure it is hyperlinked back to your school's page on our site!


This Week's Marketing Spotlight

The Goodell Family Video

The Goodells use 1st Day Supplies for it's convenience and quality. We have put together a Facebook-sharable video interview, covering their story. Amanda covers week 5, and tells you more about the video.

WEEK 5 Checklist Items

Traditional Marketing
  • Send Home Flyers
    Early April
  • Hang Banner/Display Yard Signs
    As soon as the school store is turned on.
  • Add Message to School Marquee
    Throughout the campaign.
  • Promote at End of Year Events
    Throughout the campaign.
  • Direct Phone Message to Parents
    Throughout the campaign.
eMarketing
  • Share on Facebook
    See Suggested Social Media Campaign
  • Email Parents Weekly
    See Suggested Email Campaign
  • Include Ad in e-Newsletter
    Throughout the campaign.
  • Link to School Website and/or PTA/PTO Website
    Throughout the campaign.
  • Send Messages through Remind 101 and Constant Contact
    Throughout the campaign.

WEEK 6 Social Media Promotion

Auto-Playing Facebook Post w/ Video



Click the "Share on Facebook" button to share on your PTA/School Facebook newsfeed.

WEEK 6 E-Marketing Promotion

E-Marketing Promotion

Use this as your weekly email promotion via email blast or e-newsletter, make sure it is hyperlinked back to your school's page on our site!


This Week's Marketing Spotlight

Sales Report Check In:
How Many Kits Have You Sold?

In our Week 6 marketing video, we discuss the average kits sales of our schools at this point and how your school measures up! Make sure you're reaching parents in every way possible by using all the tools we have provided you! Need more of anything, let your Customer Experience Manager know! We're here to help every step of the way!

WEEK 6 Checklist Items

Traditional Marketing
  • Send Home Flyers
    Early April
  • Hang Banner/Display Yard Signs
    As soon as the school store is turned on.
  • Add Message to School Marquee
    Throughout the campaign.
  • Promote at End of Year Events
    Throughout the campaign.
  • Direct Phone Message to Parents
    Throughout the campaign.
eMarketing
  • Share on Facebook
    See Suggested Social Media Campaign
  • Email Parents Weekly
    See Suggested Email Campaign
  • Include Ad in e-Newsletter
    Throughout the campaign.
  • Link to School Website and/or PTA/PTO Website
    Throughout the campaign.
  • Send Messages through Remind 101 and Constant Contact
    Throughout the campaign.

WEEK 7 Social Media Promotion

Social Media Promotion



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

WEEK 7 E-Marketing Promotion

E-Marketing Promotion

Use this as your weekly email promotion via email blast or e-newsletter, make sure it is hyperlinked back to your school's page on our site!


E-Marketing Promotion

Use this as your weekly email promotion via email blast or e-newsletter, make sure it is hyperlinked back to your school's page on our site!


This Week's Marketing Spotlight

Get Your Teachers and Principal Involved in Marketing!

This week, we talk about the impact your teachers and principal can have on marketing your program! We've seen sales jump up quite a bit when teachers send home a note about us, or your principal endorses our program! Watch our video to see how we've made it easy for them to help!

WEEK 7 Checklist Items

Traditional Marketing
  • Send Home Flyers
    Early April
  • Hang Banner/Display Yard Signs
    As soon as the school store is turned on.
  • Add Message to School Marquee
    Throughout the campaign.
  • Promote at End of Year Events
    Throughout the campaign.
  • Direct Phone Message to Parents
    Throughout the campaign.
eMarketing
  • Share on Facebook
    See Suggested Social Media Campaign
  • Email Parents Weekly
    See Suggested Email Campaign
  • Include Ad in e-Newsletter
    Throughout the campaign.
  • Link to School Website and/or PTA/PTO Website
    Throughout the campaign.
  • Send Messages through Remind 101 and Constant Contact
    Throughout the campaign.

WEEK 8 Social Media Promotion

Social Media Promotion



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

WEEK 8 E-Marketing Promotion

E-Marketing Promotion

Use this as your weekly email promotion via email blast or e-newsletter, make sure it is hyperlinked back to your school's page on our site!


This Week's Marketing Spotlight

Let Us Help You!

In this week's video, we discuss how we can help you promote at your school! Your Customer Experience Manager is ready to help you come up with new ideas! Watch this week's video to see the other great ways we have to help you get a boost in your sales!

WEEK 8 Checklist Items

Traditional Marketing
  • Send Home Flyers
    Early April
  • Hang Banner/Display Yard Signs
    As soon as the school store is turned on.
  • Add Message to School Marquee
    Throughout the campaign.
  • Promote at End of Year Events
    Throughout the campaign.
  • Direct Phone Message to Parents
    Throughout the campaign.
eMarketing
  • Share on Facebook
    See Suggested Social Media Campaign
  • Email Parents Weekly
    See Suggested Email Campaign
  • Include Ad in e-Newsletter
    Throughout the campaign.
  • Link to School Website and/or PTA/PTO Website
    Throughout the campaign.
  • Send Messages through Remind 101 and Constant Contact
    Throughout the campaign.

WEEK 9 Social Media Promotion

Social Media Promotion



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

WEEK 9 E-Marketing Promotion

E-Marketing Promotion

Use this as your weekly email promotion via email blast or e-newsletter, make sure it is hyperlinked back to your school's page on our site!


This Week's Marketing Spotlight

Final Stretch!

This week, we give you a few more new ideas to get more parents on board at your school! Make sure you watch for a special offer!

WEEK 9 Checklist Items

Traditional Marketing
  • Send Home Flyers
    Early April
  • Hang Banner/Display Yard Signs
    As soon as the school store is turned on.
  • Add Message to School Marquee
    Throughout the campaign.
  • Promote at End of Year Events
    Throughout the campaign.
  • Direct Phone Message to Parents
    Throughout the campaign.
eMarketing
  • Share on Facebook
    See Suggested Social Media Campaign
  • Email Parents Weekly
    See Suggested Email Campaign
  • Include Ad in e-Newsletter
    Throughout the campaign.
  • Link to School Website and/or PTA/PTO Website
    Throughout the campaign.
  • Send Messages through Remind 101 and Constant Contact
    Throughout the campaign.

WEEK 10 Social Media Promotion

Social Media Promotion



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

WEEK 10 E-Marketing Promotion

E-Marketing Promotion

Use this as your weekly email promotion via email blast or e-newsletter, make sure it is hyperlinked back to your school's page on our site!


This Week's Marketing Spotlight

50 Kit Challenge Kicks off June 3rd!

This week (June 3rd through June 9th) if your school sells 50 kits (including backpacks, lunchboxes and water bottles) you'll be entered into a drawing to win $2,500 worth of kits for your school! Watch this week's video for more details and how we can help you promote!

WEEK 10 Checklist Items

Traditional Marketing
  • Send Home Flyers
    Early April
  • Hang Banner/Display Yard Signs
    As soon as the school store is turned on.
  • Add Message to School Marquee
    Throughout the campaign.
  • Promote at End of Year Events
    Throughout the campaign.
  • Direct Phone Message to Parents
    Throughout the campaign.
eMarketing
  • Share on Facebook
    See Suggested Social Media Campaign
  • Email Parents Weekly
    See Suggested Email Campaign
  • Include Ad in e-Newsletter
    Throughout the campaign.
  • Link to School Website and/or PTA/PTO Website
    Throughout the campaign.
  • Send Messages through Remind 101 and Constant Contact
    Throughout the campaign.

WEEK 11 Social Media Promotion

Social Media Promotion

Click the "Share on Facebook" button below to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!


WEEK 11 E-Marketing Promotion

E-Marketing Promotion

Use this as your weekly email promotion via email blast or e-newsletter, make sure it is hyperlinked back to your school's page on our site!


This Week's Marketing Spotlight

Order Extra Kits to Sell!

We're in the final stretch! Week 11 is here! This week we talk about ordering extra kits to sell at your school after the deadline! Watch the video for more details and a special giveaway!

WEEK 11 Checklist Items

Traditional Marketing
  • Send Home Flyers
    Early April
  • Hang Banner/Display Yard Signs
    As soon as the school store is turned on.
  • Add Message to School Marquee
    Throughout the campaign.
  • Promote at End of Year Events
    Throughout the campaign.
  • Direct Phone Message to Parents
    Throughout the campaign.
eMarketing
  • Share on Facebook
    See Suggested Social Media Campaign
  • Email Parents Weekly
    See Suggested Email Campaign
  • Include Ad in e-Newsletter
    Throughout the campaign.
  • Link to School Website and/or PTA/PTO Website
    Throughout the campaign.
  • Send Messages through Remind 101 and Constant Contact
    Throughout the campaign.

Auto-Playing Facebook Post w/ Video



Click the "Share on Facebook" button to share on your PTA/School Facebook newsfeed.

WEEK 12 Social Media Promotion

Social Media Promotion



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

WEEK 12 E-Marketing Promotion

E-Marketing Promotion

Use this as your weekly email promotion via email blast or e-newsletter, make sure it is hyperlinked back to your school's page on our site!


This Week's Marketing Spotlight

Ways to Boost Sales in the Final Weeks

As the final weeks are winding down, we cover a few ways in this week's video to get your final push in! Make sure you promote on Facebook every day! Send home a final round of flyers in your report cards and get one last phone or text blast sent! Make sure to watch the video for more details!

WEEK 12 Checklist Items

Traditional Marketing
  • Send Home Flyers
    Early April
  • Hang Banner/Display Yard Signs
    As soon as the school store is turned on.
  • Add Message to School Marquee
    Throughout the campaign.
  • Promote at End of Year Events
    Throughout the campaign.
  • Direct Phone Message to Parents
    Throughout the campaign.
eMarketing
  • Share on Facebook
    See Suggested Social Media Campaign
  • Email Parents Weekly
    See Suggested Email Campaign
  • Include Ad in e-Newsletter
    Throughout the campaign.
  • Link to School Website and/or PTA/PTO Website
    Throughout the campaign.
  • Send Messages through Remind 101 and Constant Contact
    Throughout the campaign.

This Site is Your e-Marketing Kit.
Please make sure you share this with your webmaster or tech team for their assistance. Here you will find all the resources you need to launch a successful e-Marketing campaign at your school. It is vital for the success of your program that you review the Checklist and proactively communicate with parents at least 15 times by the time your campaign ends. All of the badges and banner ads MUST be linked back to www.1stdayschoolsupplies.com.

How to Hyperlink
Please click here for instructions on hyperlinking.

e-Marketing Tutorial
Please click here for a video screencast tutorial from President of 1st Day School Supplies, Mike Meadows.

Marketing Checklist

Traditional Marketing
  • 1st Round of Flyers | Early April
  • 2nd Round of Flyers | 2 weeks before the last day of school.
  • Keep extra flyers on hand in the school office | Throughout the campaign.
  • Put out Yard Signs | As soon as the school store is turned on.
  • Display Banner | As soon as the school store is turned on.
  • Marquee | Throughout the campaign.
  • Promotion at other school events | Throughout the campaign.
  • Direct phone call message to parents | Throughout the campaign.
eMarketing
  • Email Parents Weekly | See Suggested Email Campaign
    • Email Template for Teachers to send to parents | Week 1
    • Email Template for Principal to send to parents | Week 2
  • Weekly or monthly newsletter to parents | Throughout the campaign.
  • Place school store link on the PTA / School website | Throughout the campaign.
  • Send messaging out through Remind 101 or Constant Contact | Throughout the campaign.
  • Peach Jar | Throughout the campaign.
Social Media
  • Promote on your PTA Facebook Page | Daily or Weekly
    • Share directly with the Facebook share button
    • Get in touch with your 1st Day representative for social media marketing ideas!
  • Promote on your PTA Twitter or Instagram Account | Daily or Weekly

Social Media

Below you will find pre-formatted share sheets that you can use on Facebook. Click the "Share on Facebook" button for each style to post to your Facebook Timeline, Facebook Page, or Facebook Group.

1st Day Fantasy



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

Give the Gift of School Supplies



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

Cheers to the Weekend!



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

Style #1

Theme: Order Deadline

Possible Comment:
Hey parents, great news! Our school supply kits are ready to go. Click the link below to order now. Remember, the deadline to order is June 30.


Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

Style #2

Theme: The Convenience of Shopping Online

Possible Comment:
Dear parents, 1st Day School Supplies has your school supply kit ready to order. Save a trip this weekend and order your school supplies online. Remember, the deadline to order is June 30.


Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

Style #3

Theme: The Exact School Supplies Your Teacher Requested

Possible Comment:
Parents, 1st Day School Supplies has all the name brand school supplies you need. Click below to order the exact supplies your teacher requested. Not bargain brands, the exact supplies from your teacher's list! Remember, the deadline to order is June 30.


Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

Flyer Front



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

Flyer Back



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

Banner #1



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

Banner #2



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

Banner #3



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

Banner #4



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

Photo #1



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

Photo #2



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

Photo #3



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

Photo #4



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

Photo #5



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

Photo #6



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

Photo #7



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

Photo #8



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

Photo #9



Click the "Share on Facebook" button to share on your PTA/School Facebook page. We have pre-formatted the share sheet shown to the left with the photo and text. Just add your personalized comment!

Banner Ads

June 30 Banners - English

792 x 612

June 30 Banner

JPG PDF How To Link

792 x 612

June 30 Banner

JPG PDF How To Link

June 30 Banners - Español

792 x 612

June 30 Banner

JPG PDF How To Link

792 x 612

June 30 Banner

JPG PDF How To Link

June 30 Large Banner Ads

3300 x 2550 or 8.5 x 11
(Print Resolution)

Large Banner Ad #1

JPG How To Link

3300 x 2550 or 8.5 x 11
(Print Resolution)

Large Banner Ad #2

JPG How To Link

3300 x 2550 or 8.5 x 11
(Print Resolution)

Large Banner Ad #3

JPG How To Link

3300 x 2550 or 8.5 x 11
(Print Resolution)

Large Banner Ad #4

JPG How To Link

General Purpose Banners

Teachers

Template: Letter From Principal

Download a Pre-Formatted File:

Download Word Doc


Or Copy and Paste:

Template: Letter From Teacher

Download a Pre-Formatted File:

Download Word Doc


Or Copy and Paste: